Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Be Perfect
For many months, I have been dreading this tip. Including it in this site is like challenging you to find typos in my work. Let me take a deep breath and continue anyway...
When promoting yourself, don’t make mistakes. Don’t misspell words, include grammatical errors, or screw up the formatting of your documents. All of these give a horrible impression to people who do not know you.
It is HARD to be perfect. You can’t do it alone. I find it nearly impossible to proofread more than 500 words of my own writing, which is why I hire proofreaders. For personal documents, I often ask a member of my family to proof my work; then, I proof it myself.
An old boss of mine had a theory, which is that we don’t know why we form opinions about people, but we form them anyway. He meant that most of our inputs are comprised of subtle clues: how the person stands, the tone of their voice, whether they look you in the eye, how they dress, etc. The number and manner of your mistakes is another category of clues.
If you make mistakes in your resume or a cover letter for a job, you are not getting the job.
If you make mistakes in the copy for your website, you are stacking up the odds against you. Careless mistakes are a big clue in the wrong direction.