Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
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About the Author
Social media ghostwriting
Attack Your Blind Spots
Lots of people - myself included - talk a good game about being open-minded. But how many of us are truly open to ideas that challenge our most closely held beliefs? This question is important because the odds are overwhelming that at some point, your career, marriage, or even life will be undone by your belief in an idea that proved to be wrong.
One of my most treasured and longstanding friends is a southern conservative CEO; I am a somewhat liberal creative-type born in Massachusetts. I'm pretty sure we have never voted for the same candidate. But one reason I treasure his friendship is because he works very hard to try and understand how I think, and I do the same with him. Each of us recognizes that we are limited by our beliefs, attitudes, and - most importantly - restricted access to information.
People who share your views probably surround you. If you are religious, you congregate regularly with people of the same religion. Americans surround Americans; the same is true in Russia, India, China, and Portugal. If you work for a cautious firm, you are surrounded by other cautious professionals. If you work for a startup, you associate with people more willing to take risks than the general public.
When you go online, you do not see the same Web that I see. You see a Web that has been personalized to match your ideas, preferences, and activities. So, you find more reasons to be set in your ways, and so do I.
The more set you are in your ways, the more blind spots you have. That's why a closed mind is so dangerous.
As we get "experienced," we think we get wiser. In reality, we simply accumulate a longer list of mistakes we have made. If we are reasonably smart, we avoid making the same mistakes again.
But few of us have the courage to attack our blind spots. Doing so requires challenging many of our most cherished beliefs. It makes us feel foolish. Why would we deliberately do something our brains are telling us is nonsense?
Let me be clear: I am just as blind as you. I count pattern recognition as one of my best skills, but thinking in this manner limits my creativity and causes me to draw some conclusions that are stunningly wrong (Unfortunately, it can take months or years for me to recognize when this happens.).
I cannot give you an easy prescription for opening your mind. Anything that's easy will simply fool you into believing you are being open-minded; it won't actually open your mind.
The only thing I can tell you is that lurking among your beliefs are one or more deadly traps that have the potential to cut short your success, health, and/or happiness. Don’t allow these blind spots to linger. Attack them.