Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Point/Counterpoint
When you run across someone with whom you disagree, you have at least two options.
First, you could allow the other person to annoy, aggravate, or upset you.
Second, you could join forces with that person to better connect with the people you most wish to reach. To do that, structure a point/counterpoint program.
The format is simple: you each argue different sides of the same topic. You can do this on a website or TV broadcast. You can both speak at a live event. You can run simultaneous articles in a newspaper or magazine.
My only caveat is that you should pick a person who disagrees with you but is basically both intelligent and respectful.
If you do this properly, you each get the benefit of the other’s audience.