Point/Counterpoint

When you run across someone with whom you disagree, you have at least two options.

First, you could allow the other person to annoy, aggravate, or upset you.

Second, you could join forces with that person to better connect with the people you most wish to reach. To do that, structure a point/counterpoint program.

The format is simple: you each argue different sides of the same topic. You can do this on a website or TV broadcast. You can both speak at a live event. You can run simultaneous articles in a newspaper or magazine.

My only caveat is that you should pick a person who disagrees with you but is basically both intelligent and respectful.

If you do this properly, you each get the benefit of the other’s audience.

NEXT