Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Tell the Whole Truth
When it comes to gentle self-promotion, most people say too little about what they have accomplished. This is a big mistake.
There are certain forums in which you have an obligation to tell the whole truth. These include your resume, bio, and any business- oriented social media profiles you maintain (i.e. your LinkedIn profile).
By the way, if you don’t have a bio, you should. It includes some of the same information as your resume but should be written in a narrative style. Imagine that you are giving a presentation; whoever introduces you should be able to read your bio as your introduction, and it should work perfectly.
In all of these forums, you need to be as specific as possible about your accomplishments. Here are some examples:
Increased sales by 22% in my first year, by personally visiting customers instead of just calling them on the phone.
Developed a new process for screening resumes that shortened the time needed to hire a manager from 75 days to 42 days.
Won a Gold Award for Artistic Achievement from the Association of International Artists.
To qualify for dual majors in Biology and Sociology - in six consecutive semesters, I took five courses instead of the normal four.
To broaden my thinking and improve my writing, I read two books every week and wrote summaries that I posted on my blog, CoolBookSummaries.com.
Notice that each of these statements is specific, factual, and clear. Make it as easy as possible for others to grasp your accomplishments. This isn’t bragging; it is telling the whole truth.