Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Make Bold Proposals
A friend in college believed that there should be no limit to what he attempted to achieve, so at the age of 23, he applied to be president of a major university. Even though this was a ridiculous undertaking, he took pleasure in crafting the best possible pitch letter... and it was a very good pitch.
The same year, he decided to call the CEO of a large investment bank and ask him for career advice. He got through to the CEO and also got useful advice.
Most people self-edit themselves. They fail without even trying and would not even think of writing to Forbes magazine and suggesting they accept a guest article. They would not call The Today Show to pitch themselves as a guest.
I got my first big promotion by writing a job description and giving it to my boss’s boss’s boss. He—and his boss—ultimately wrote the recommendations that got me into business school, where I met the mother of my three children.
If I hadn’t been bold then, nearly everyone dear to me in the world might not be part of my life today.