Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Specialize
It is very hard to be known for nothing.
I’m confident you will never see a tweet that says: John Doe is one of the best generalists I know. Hire him.
If you want to get the right kind of attention, you need to be known for something specific. This means you need to specialize.
This does not, however, mean you need to specialize in just one thing, forever.
20 years ago, I wrote a book on personalization. In 2012, I co-authored one about the impact of disruptive innovation on customer experience. They are very different subjects, but in each case, I worked hard to master each subject before writing the books.
People love it when other people are easy to understand, so make it easy for others to understand what you are best at doing. I see plenty of tweets that say something like: How to Take Your Pinterest Engagement and Results to the Next Level. That’s specialization.