Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Credits
Thanks to Jonathan Brown for the illustrations. He is a true professional. The color photo in “Use a Lot More Pictures” is by ArtFamily/Shutterstock.
Lynn Prowitt is a content wizard, and she has been more than generous with her time, wisdom, and enthusiasm. Her insights helped shape this content.
Kymmie Krieger edited my work and made sure that this work would stand up to your scrutiny after you read my advice to “be perfect.” (In fairness to her, I have been tinkering with the copy on this website long after she returned a perfect file to me.)
Rebecca Roberts, Robert Lee, and Nitin Shenoy helped me with research.
Thanks to everyone who posts comments on my LinkedIn articles. I read every word, and your ideas inform and inspire me.
LinkedIn’s Isabelle Roughol, Florencia Iriondo, Marisa Wong, Katie Carroll, Chip Cutler, Dan Roth, Francesca Levy, John Abell, and Jakee Zaccor all made it possible for me to reach a wider audience and for that I am eternally grateful.