Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Do What You Do Best
Don’t be mediocre.
If you need to get attention, the last thing you want to be is an average voice saying unmemorable things.
To avoid this trap, you need to focus on what you do best. It doesn’t matter whether this is something big (leader of the Free World) or small (tying really good knots). What matters is that you have expertise that certain other people value.
No matter how limited your abilities, if you keep chunking down the question of what you do well, you will get satisfying answers.
My friend, David Garber, had ALS. He couldn’t move his body or talk. But he still was one of the smartest people I knew, and he had a laser- sharp wit. After he lost the ability to use his body, he another spectacular skill: the ability to inspire others with his tenacious will to live.
Years ago, I received an email from David, which he “typed” through the use of an eye gaze interface. It was a long email, and it probably took him a week to type it. He used adjectives and adverbs. He made jokes.
I’m used to flying through emails and have been known to miss a few critical messages. But I have read David’s email many times. David was awesome at inspiring me to be grateful for every moment I spend on this planet.
(Sadly, he passed not long ago.)
Whether your skill is drawing, carpentry, babysitting, listening, proofreading, or knitting... use it to reach out to others, and help them. There’s simply no excuse for thinking that you can’t do anything well.
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