Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Prove It
Don’t claim to be visionary. Don’t call yourself a thought leader. These are ridiculous statements that are nearly impossible to validate.
Only make claims you can prove.
You can claim that you doubled sales, but the claim will have much greater impact if your CEO is willing to be quoted saying that you doubled sales.
The more evidence you can cite, the better.
This does not just go for facts. It also applies to giving people the impression that you are a substantive professional.
If you just started a business and hired your first employee, take a picture of him or her, and post it online.
If you just moved into your first real office, take a picture, and post it online.
If you have a solid management team, put their photos and bios online.
Don’t ask people you do not know to take your word. Prove it.