Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Introduce Others
Until recently, I didn’t know that Bill Gates might owe a big chunk of his early success to his Mom. It turns out that Mary Gates sat on the United Way board along with IBM CEO, John Akers. Mary suggested to Akers that IBM did not sufficiently appreciate some of the smaller firms in the computer industry, and eventually, IBM started taking proposals from such firms, among them a young Microsoft. [1]
Mary Gates is an example of the best type of person you can engage, which is someone who already has a valuable network of his or her own. At the same time, you also want to help people who are just starting out; what goes around comes around.
Think of yourself as a talent scout. Never stop watching for people who might mesh in a good way with others whom you know.
Relationship experts will tell you that introducing others builds your network. The more people you connect, the more those people will talk about you, what you are up to, and how they can help you.
But I’d like to suggest that there is a far more compelling reason to do this: you can make good things happen in the world around you, and doing so will give more meaning to your own life.
Long ago, my ex-wife, Kate, befriended a young engineer who, like her, commuted on the train to Manhattan. When a good friend of Kate’s expressed dismay with her sister’s choice of boyfriends, Kate immediately thought of the engineer. This wasn’t chance; she listened closely to her friend’s stories about her sister, and she had listened closely to the engineer’s tales about his life and aspirations.
Kate introduced them, and in return, the pair invited Kate to their wedding. They are so very happy together.
Malcolm Gladwell wrote that there are three types of people, and one type is connectors. While I understand his theory, I refuse to believe that connecting is the province of just part of the human race. No matter whether you are outgoing or introverted, you are capable of recognizing potential connections between different people that you meet.
Consider these possibilities:
● Who can help another person you know?
● Who could use help from another?
● Whose personalities or goals might mesh well?
● Who lives or works close to each other?
● Who is lonely?
● Who needs a break from their kids, colleagues, or routine?
Make connections. Take the initiative. Bring people together. You don’t have to be there, you don’t have to take them out to dinner, or spend money (although, you could do any of these things, if you wish).
Just introduce good people to other good people.
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[1] Brain Uzzi and Shannon Dunlap, “How to Build Your Network,” by Brian Uzzi and Shannon Dunlap. Harvard Business Review, December 2005.