Give Away Good Ideas

The secret to success in social media is to give valuable ideas away for free. This concept terrifies some people, because they think that if they give away all their best ideas, they will have nothing of value to sell.

The truth is that you will have much more of value to sell, because you will have more credibility, more contacts, and more people who are interested in what you have to say.

If you don’t believe me, ask Guy Kawasaki, Seth Godin, or anyone who has built a viable, online media business. The more you give away, the more people want to buy from you.

It’s crazy, but true.

This site is a good example. It started as a book. I sold perhaps 20 or 30 thousand copies; since then, I have given away for free this content to many additional thousands of people. Did I leave too much money on the table?

Nope.

The more people who read this content, the more clients I attract. I’d much rather earn monthly income from a loyal client than the price of a book, just one time.

Trust me, I wouldn’t be giving away this content for free today if doing so was financial suicide. You’re actually doing me a favor by visiting this site, because if you like it—and I hope you do—you’ll tell others. They’ll tell others. Some of these people will become my clients, or friends, or both.

Everyone needs more friends.