Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Respect the Authenticity Condition
There's an image etched into my brain, and it's the sight of the road ahead rising up to Sunwapta Pass in the Canadian Rocky Mountains as our group of 16 riders pedaled towards it.
After climbing slowly for hours, we came around a corner and saw the final approach to the pass. The road turned 90 degrees and got dramatically steeper. Impossible, I thought. My legs were already toast. Flagging down the support van was always an option, but everyone kept going.
Fate smiled on us. As we turned up the steeper incline, the wind shifted to be at our backs. The ride was still hard, but it was doable. We all made it.
Let me be honest. This was no amazing feat. Real athletes ride further without even blinking. At the top of the pass, we had covered 65 miles since morning. But we were all just decent athletes, and I'm convinced that what kept us going was largely social influence; we were, as a group, committed to reaching the top of the pass.
Social influence is the power of people interacting authentically with other people.
It can be a wonderful force for good. It can help you work harder, persevere through tough challenges, and find comfort when you doubt yourself. But this mostly happens when the people involved voluntarily embrace what's important to the group.
Social influence is a limitless source of energy for your career and life.
Social media is a category of services developed by companies. It sometimes - but not always - involves social influence.
You might call the difference the Authenticity Condition, which means that 'liking' is only powerful when people authentically like something. It's why the social media efforts of so many companies are lame beyond belief. Although people will "like" lots of things to get a chance at winning a prize, they don't actually care. That's not social media; that's old-fashioned advertising online.
But if you can harness social influence behind something about which people deeply care—say, regaining their health or helping others in need—then you have a magnifying effect that boggles the mind. This is why I urge people to use social media with discretion, which generally means when the benefit to others outweighs the benefit to yourself.
Remember, to elevate social media to the heights of social influence, you must speak with an authentic voice.