This book includes a couple dozen cartoons. Their goal isn’t to make you laugh so hard that a cheese sandwich comes out your nose. They are simply there to give your brain a break and to also get you to pause occasionally and consider what you just read.

In my experience, about one in three people think in pictures, not words. But most books and many memos, articles, and reports are comprised mainly of just words.

Combine this with the fact that plenty of people are not great fans of reading, and you should realize that words are not enough to get your message across.

Every time I walk through a bookstore, it drives me crazy that 90% of the adult books have no pictures.

But the good news is that people who use pictures stand out from the crowd and have a much easier time attracting and keeping attention.

By the way, all social media is headed towards greater use of pictures.