Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Don’t Always Trust Your Judgment
Judging by the photo I've provided you above, the moon is roughly the same size as a water tower. Since the evidence is right there in front of you, I assume you agree, right?
Why are you hesitating? Don't you believe your own eyes?
Perhaps it's because you know that pictures can lie and that the moon is definitely much bigger than a water tower.
Excellent. You are correct on both counts.
What if I asked you a few general questions about water towers? Could you answer them based on this photo? Before you answer, take a look at this second photograph.
Yes, it's very foggy, but I bet you are starting to realize that's not a water tower after all. It's the staging structure for a rocket.
Do you feel as though I tricked you? I hope not. Every day, you make judgments based on incomplete facts and on images that distort reality. Sports crowds go crazy when one camera angle appears to show that their team was "cheated"out of a score. Entire cities erupt when a single image appears to show an egregious crime.
We react with anger because of the tone of someone else's voice. "How dare you talk to me like that?" you may say, when in actuality the other person thought s/he was communicating in a calm and rational way. But the tone you "heard" was influenced by your (incorrect) perception that the other person was undercutting you.
The older I get, the less I know
When I was in my late twenties, an SVP in my company told me, "The older I get, the less I know." He wasn't slowing down or becoming senile. To the contrary, he was becoming wiser. That company tested every single new marketing initiative, and after three decades of testing, the SVP realized that his gut instincts were often proven wrong.
In retrospect, I realized that he was trying to tell young guys like me to be slower to form opinions. Intelligence wasn't enough to find the truth; we needed actual facts and evidence.
But no matter how many facts you gather, some of your decisions and perceptions are going to be wrong. Does this mean you should be paralyzed with indecision?
Nope.
Just recognize that you won't always be right. Be open-minded, even after you make a decision. If someone proves that you made the wrong decision, be grateful... and learn from the experience.
Our world is far more complex than any of us can grasp. Even you.